Paloma Parlor: Windermere’s Coffee Shop Grows Into Its Name

Paloma means dove — a symbol of peace, love and memory — and Celia Hoyo’s suggestion of the name, made on a family car ride, turned out to describe exactly what her family’s coffee shop would become to Windermere: the calm center of Main Street’s mornings. After eight years as Paloma Coffee Co., the shop has moved a short stroll south into the historic Parramore House at 625 Main Street and reopened as Paloma Parlor, carrying the coffee regulars love and adding the thing Windermere had been missing — ice cream.

A family story, brewed slowly

Celia and Marcelino “Lino” Hoyo met in San Juan, Puerto Rico, and their Windermere chapter began with Celia’s Main Street salon, which occupied the original Paloma space for nine years before Lino transformed it into a coffee shop in about four weeks. The cafe they built runs on a simple, intentional menu where every ingredient is chosen on purpose: syrups made from scratch, house-recipe caramel and mocha, and milk from grass-fed cows. Coffee, tea, sandwiches and pastries from artisan bakers fill out the board, and the room has the bright, modern warmth of a place designed by people who planned to see the same faces every day.

The move to the Parramore House — one of Main Street’s historic homes — gives Paloma room to become a parlor in the old sense: coffee from morning, desserts and ice cream into the evening, and a porch-and-garden setting that suits a town where people arrive by golf cart and stay to talk. It is a short walk from Town Square, which makes it the natural second stop after the Friday farmers market and the natural first stop before a walk around the lake blocks.

Seventeen years on one street

The move south is shorter than the history behind it. The Hoyos spent seventeen years at their original Main Street address — nine with Celia’s salon, then eight with the coffee shop it became — before the Parramore House opportunity opened up. In a town of Windermere’s size, that kind of tenure makes a business into infrastructure: Paloma is where neighbors run into each other on purpose, where the Friday market crowd regroups, and where newcomers get their first real introduction to how the town works. The new parlor format simply gives that role more hours and more reasons — a dessert stop after dinner at Fresco, an ice cream walk with the kids, a quiet table for a tea in the afternoon.

The through-line is the family’s insistence on making things themselves. Scratch syrups, house caramel and mocha, carefully sourced milk and beans — the inputs are the marketing, and regulars can taste when a shop cuts those corners. Paloma never has, which is why a relocation of a few hundred feet was treated by the town as news worth following.

Now pouring a local winner

Paloma keeps its coffee program local and current. In August 2026 the shop announced it had switched its espresso to beans from Haan Coffee, the Orlando roaster whose story we tell in our Haan Coffee winner feature — a pairing of two small Orlando-area businesses that take sourcing seriously. Order the lavender latte if you want the drink regulars describe unprompted, or keep it classic and let the house syrups do the talking.

Paloma Parlor opens in the morning and runs into the evening, with slightly shorter weekend afternoons; check its social pages for the day’s hours. It sits within one block of Dixie Cream Cafe and Town Hall — the whole of downtown Windermere is really that compact — and you will find it pinned on our Orlando Top Spots Map and in the Windermere hub.

Filed under Cafes · Coffee · Ice Cream · Main Street · Windermere

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